As a business owner, you know that custom labels are a great way to help your products stand out on store shelves. But with so many different design options available, how do you know which one is right for your business? Here are six key tips to help you create custom labels that will help your products sell.
1. Keep it simple – avoid clutter and use clean, legible fonts
Labels can be very helpful in getting your products seen by consumers, but only if they are legible and not too cluttered. Too much text or busy designs can be overwhelming and distracting to shoppers, so it’s important to keep it simple. Stick to clean, easy-to-read fonts and avoid cramming too much information onto your labels. This will make them more effective in getting your products noticed.
2. Make it unique – use different shapes, colors, and textures to set your labels apart
There are endless possibilities when it comes to custom label design, so take advantage of this by making your labels unique. Use different shapes, like die cut or circle labels, colors, and textures to make your labels stand out from the rest. This will help them grab attention and make your products more memorable to shoppers.
3. Use a professional design program to create your labels
Creating custom labels doesn’t have to be expensive or time-consuming. There are many affordable, easy-to-use design programs available that will allow you to create professional-looking labels quickly and easily. This is a great option if you’re on a tight budget or don’t have a lot of time to spend on design.
4. Stay on brand – use the same fonts, colors, and imagery throughout all of your marketing materials
If you want your labels to be truly effective, it’s important to make sure they are consistent with your other marketing materials. Use the same fonts, colors, and imagery on your labels as you do in your other marketing collateral to create a cohesive brand identity. For example, if you seal sustainable products, use paper labels to brand them. This will help shoppers recognize and remember your products.
5. Size matters – make sure your labels are large enough to be easily read
One of the most important things to keep in mind when designing custom labels is size. Make sure your labels are large enough to be easily read by consumers. This will help them notice and remember your products when they’re browsing store shelves.
6. Test, test, test! – before you print any labels, make sure you test them out on different products
Before you print your labels, it’s important to test them out on different products. This will help you make sure the labels are the right size and that they stay put when applied to different surfaces. It’s also a good idea to test different colors and designs to see which ones are most effective. Once you’ve found the perfect label design, you’ll be ready to start selling your products.
Creating custom product labels is a great way to help your products stand out from the competition. By following these key tips, you can design labels that are both effective and affordable. So what are you waiting for? Get started on your custom label design today.
